As we all may have seen in recent months. CBD is absolutely taking off in terms of the beauty industry. There are CBD Shampoo’s, Conditioner’s, massage oils, creams, drops, and even something for your pet! Yet why is this ingredient so prevalent lately? What has caused the shift into the CBD market and is that a good thing?
To understand why CBD is blowing up in recent months, one must understand the tumultuous history of the compound. CBD is derived from Hemp, and unlike its cousin the Marijuana plant, is completely non-psychoactive. This means that you will not get high! However, you will see other benefits from using CBD. This is because CBD contains Vitamins A, C, D, E, Calcium, Potassium, Iron, Omega fatty acids, and a plethora of other vitamins and minerals. So besides the health benefits, why should you incorporate into your beauty routine?
The vital component missing from your beauty routine
In a recent article published by the Houston chronicle, and picked up by dozens of journals, they had this to say about CBD – The vital component missing from your beauty routine:
(BPT) – The latest buzz in the beauty world is all about CBD. Have you ever heard of it? Short for cannabidiol, CBD is grabbing headlines everyday. Long know to be a beneficial ingredient, now it’s coming to the beauty industry. Industry experts are seeing the benefits of adding CBD into their hair and skin care, and have the scientific evidence to back it!
Why is it grabbing headlines? Because of its soothing and anti-aging properties, which make the oil an ideal solution to transform your beauty routine, from hair products to lotions to facial oils. Moreover, if you’re thinking wait, cannabis? That’s marijuana right? Wrong.
Though CBD is found in cannabis, it is legal, it won’t get you high, and you will pass your drug test with flying colors. That’s because it does not contain THC, which is the ingredient in cannabis that produces the “high” effect.
Still confused? Don’t worry! We sat down with Kevin Wachs, the CEO and co-founder of Earthly Body, to look at some of the beauty areas where CBD is having the biggest impact.
Wachs was one of the first to identify the crop’s potential benefits and has launched several hemp-based brands over his vast career. Most recently, debuting EMERA Haire Care, the first line of hair-care products made with 100% non-GMO CBD oil. The line complements Earthly Body’s skin care brand, CBD Daily, to ensure your beauty bases are covered from head to toe.
Super Skin Care
CBD oil moisturizes and soothes skin thanks to the high levels of Omega 3, 6 and 9 fatty acids it contains. These acids deliver important nutrients to the skin while protecting against environmental and other daily stressors.
Happy Hair
Earthly Body’s EMERA CBD Hair care line is the first infused with CBD. This, along with other oils, is loaded with essential fatty acids so it helps to keep hair well hydrated. It also helps to control dry hair and scalp conditions. In doing so it encourages hair growth and promotes overall healthy hair. Check out their award winning scalp therapy formula here:
“CBD promotes healthy hair growth and good scalp health and protects your hair from daily environmental stresses because it is antioxidant rich,” says Wachs. “It also strengthens your hair and reduces breakage. This is thanks to the high levels of amino acids, and offers color protection thanks to tyrosine, too.”
In addition, it works to calm and nourish beneath the surface by deeply penetrating and conditioning. In conjunction with a blend of ingredients like lemon grass, chamomile and Japanese matcha green tea.
The new look of beauty products
In conclusion, the beauty industry is constantly changing, and as new products and trends enter the market, CBD related solutions are poised to dominate. If you’re looking for a solution to dryness, or nearly any beauty concern, CBD could be the answer.
To learn more visit emerahaircare.com or cbddailyproducts.com
