Estee Lauder Origins isn’t the first mainstream company to capitalize on the burgeoning cannabis beauty market by launching a new CBD infused green face mask containing cannabis sativa seed oil made from hemp.
The cannabis beauty business is booming.
With the versatility of Hemp and CBD, cosmetics brands have started using it for everything from facial scrubs to deodorant.
“While Hemp Seed Oil has been making its way into beauty products at stores like the Body Shop for many years, CBD in beauty products have exploded in popularity over the past year. We have seen CBD make its way into anti-aging creams, sleep masks, soaps, scrubs, even mascara and bug bite creams,” says Bethany Gomez, director of research for the Brightfield Group.
Origins claims that cannabis sativa seed oil is filled with nourishing benefits to help skin via rich fatty acids as well as calms and soothes skin while protecting its barrier from irritants. Ingredient linoleic acid is included for its barrier boosting properties because a strong skin barrier is important to help protect the skin from stressors, such as irritation and dehydration. Omega-3 and Omega-6 essential fatty acids are also included as anti-irritants.
According to a representative at Sephora, Origins’ Hello, Calm mask will be available in stores on October 5.
Check out these great skin and hair care CBD products that are already available!